Tuesday 28 January, 2020

Always donates 115,000 products to girls across Trinidad and Tobago

Lynmarie Boodasingh, Always Brand Manager at AMCO distributes Alwayssanitary napkins at the Barataria North Secondary School

Lynmarie Boodasingh, Always Brand Manager at AMCO distributes Alwayssanitary napkins at the Barataria North Secondary School

Always has successfully donated a total of 115,000 sanitary napkins across secondary schools in Trinidad and Tobago.

The campaign entitled #EndPeriodPoverty aimed to generate discussions about period poverty and encouraged members of the public to join the cause by purchasing any Always product. In turn, the company directly donated and distributed sanitary napkins to young females at 36 secondary schools.

Locally, Always partnered with the NGO Kids In Need of Direction (KIND) and Brand Ambassador Whitney Husbands, to distribute the products at secondary schools across Trinidad and Tobago. Some of these schools included Cedros Secondary, Siparia West Secondary, Siparia East Secondary, Fyzabad Secondary, Biche Secondary and Mayaro Secondary, Success Laventille Secondary, Morvant Laventille Secondary, Russell Latapy Secondary School, Valencia Secondary Tabaquite Secondary, Guayaguare Secondary among others, and Tobago schools such as Speyside High, Pentecostal Light and Life Foundation and Goodwood Secondary.

Husbands who was on hand to distribute the period products at several schools said, “Our female students are one of our most valuable assets, and I feel that by performing this small act of kindness we ensure our girls stay in school and participate in activities so beneficial to their socialisation. This school tour has been such an eye-opening experience and it was a great honour speaking to the girls about our goal to end period poverty.”

(l-r) AMCO representative Tinesha Beckles; Patricia Elliott-Peters, Dean of Discipline at Speyside High School and Brand Ambassador Whitney Husbands

According to the most recent Always Confidence & Puberty Survey, one in five girls in the United States have either left school early or missed school entirely due to lack of access to period protection. This is because of economic factors often referred to as “period poverty” which impacts girls and women around the world. It can be especially damaging at puberty when school interactions are crucial to a girl’s development. This is the reason that Always, the leader in global feminine care, is committed to helping #EndPeriodPoverty by sparking conversation and taking action.

A host of social media influencers were also utilised to not only bring attention to the cause but also advocate for the needs of women facing period poverty. This team of social influencers included Paris James, Thema Williams, Dr Anasha Tewari-Bridgelal, Jade Campbell, Charlotte Chadee (DJ Charlotte) and Roxy James.

For 35 years, Always has been championing girls’ confidence. Always’ Puberty & Confidence education programmes have reached more than 17 million girls annually and the product access programmes have distributed more than 80 million pads to girls in need around the world.

Additionally, the Always #LikeAGirl movement has been driving societal change to help girls everywhere keep their confidence at puberty and beyond.

This new effort to help #EndPeriodPoverty is the brand’s next evolution in its commitment to making puberty a moment that propels girls forward into confident womanhood.

(l-r) Barataria North Secondary Guidance Counsellor Reana Williams, Safety Officer Aiesha Alleyne, School Principal Annie Balchan along with Lynmarie Boodasingh, Always Brand Manager AMCO, KIND volunteer Annika Ramcharan, Brand Ambassador Whitney Husbands, KIND Founder & Chairperson Karina Jardine-Scott and KIND Marketing Officer Nikita Mac Clean

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