Sunday 24 June, 2018

CAL and Invaders part ways over sponsorship demands

Caribbean Airlines is no longer the title sponsor for the Invaders Steel Orchestra.

In a release, Caribbean Airlines announced that it could not reach an agreement with the band on title sponsorship for 2018.

"An offer was made by Caribbean Airlines for 2018 sponsorship in the amount of $400,000.00, which is just over 10 percent less than the $450,000.00 paid for sponsorship in 2017. Unfortunately, this figure was not acceptable to Invaders who were requesting $800,000.00 an almost 80 percent increase over the 2017 sum of $450,000.00," said CAL.

The airline said that Invaders’ management also indicated to Caribbean Airlines that they had an additional sponsor, and could only offer Caribbean Airlines shared sponsorship or title sponsorship until March 2018.

"Unfortunately, after very careful review, and bearing in mind prevailing economic conditions, Caribbean Airlines cannot meet an increase to cost of sponsorship of almost 80 percent, and is quite simply unable to improve on its offer, which as aforementioned , is just over 10 percent less than the sum paid in 2017," CAL said. 

CAL said it wished Invaders success and re-affirmed the airline’s commitment to support local culture and the arts as far as the resources available to it can reasonably allow.

In a note to its supporters, Invaders assured the band will be ready for the 2018 Carnival season. 

"Our 10-year partnership with CAL has contributed to our sustainability. The many amicable relationships forged with the airline's staff and management is invaluable and we take this opportunity to express our deepest appreciation to them for their support throughout the years.

"To our callers who have been expressing concern over this news, we wish to ensure you and all supporters that we are properly prepared to handle all challenges and we will be in full readiness for Panorama 2018," the band said.