Thursday 20 September, 2018

CAL launches wireless in-flight entertainment

Caribbean Airlines on Thursday hosted its stakeholders at a launch of its new product “Caribbean View”, - the airline’s wireless in-flight entertainment for its Boeing 737-800 fleet.

The free service allows customers to stream blockbuster movies, television programmes, games, magazines and more Caribbean content to their personal devices from August 1, via a browser using Bluebox Aviation Systems’, Bluebox Wow platform.

Chief Executive Officer, Garvin Medera said: “Caribbean Airlines is focused on enhancing the customer experience, and we are excited to introduce “Caribbean View” as part of our in-flight entertainment package. The wireless service will be free to all Caribbean Airlines passengers and the Bluebox Wow platform gives us the quality we want to deliver, in a flexible solution that fits our service upgrade plans.”

Medera told Loop that regarding regional content, they have already started talking to tourism boards on content and they will discuss it with other local providers of movies and other types of content. 

Caribbean Airlines has launched several new products, features and services during the first half of 2018, rapidly innovating in technology and services to improve the customer experience.

“Caribbean View” is the latest product offering to complement initiatives such as:

“Caribbean Upgrade” - which allows customers to bid for and get upgraded to business class seats

“Caribbean Plus” - a new option offering additional comfort with extra seat space and boarding benefits on economy fares 

“Caribbean Explorer” -  which gives travelers the ability to go to several islands using one affordable fare 

Online miles redemption

The introduction of Webchat and WhatsApp for Business to enable a personalised digital option for our customers to chat with a call center agent; all of which offer our customers more conveniences to inspire their travel plans

“We’re extremely pleased that Caribbean Airlines has selected Bluebox Wow for engaging its passengers,” said Kevin Clark, Chief Executive Officer, Bluebox.

“Bluebox Wow offers a powerful and flexible proposition that will ensure Caribbean Airlines can deliver a fresh and vibrant service that is extremely easy for passengers to access, two things we know are important to an engaging IFE service.”  

Bluebox Wow will be deployed across Caribbean Airlines fleet of 12 Boeing B737-800 aircraft, on flights over two hours and above 10,000 feet.

The launch was held at Movie Towne, Port-of-Spain, Trinidad and saw a performance from the 2018 International Soca Monarch Aaron 'Voice' St Louis.