Wednesday 20 November, 2019

Camille Campbell appointed CEO of Trinidad Tourism Limited

Camille Campbell is a former VP, Marketing at TSTT. She assumed the role of CEO of Trinidad Tourism Limited on Jan 2

Camille Campbell is a former VP, Marketing at TSTT. She assumed the role of CEO of Trinidad Tourism Limited on Jan 2

Camille Campbel, a former TSTT Marketing executive, has been appointed as Chief Executive Officer of the Tourism Trinidad Limited (TTL) effective January 02, 2019.

A release from TTL said Campbell is supported by an executive management team of professionals with expertise in strategic marketing, product development, stakeholder relationship management and corporate and financial governance.  

With less than one month on the job, the team has already progressed plans to capitalize on the upcoming Carnival season, collaborating with the relevant authorities to facilitate an ‘enhanced visitor arrival experience’.
 
“The team is energised and raring to go,” said Campbell. “We have a vision for transforming this industry to realize its full potential.  In the coming months, we will develop our strategic plan and complete a roadmap and implementation plan in alignment with our mandate which calls for: solid product development; promotion and marketing of Trinidad’s unique tourism offerings internationally; attracting tourism investment and driving education, awareness and co-operation, for the advancement of the economy. This is consistent with the wider national developmental strategy that seeks to realign and transform the tourism industry for economic gains.  This is not business as usual.  We require all hands on deck and a deeper sense of pride, ownership, investment and commitment from all stakeholders if we are to succeed.”  
 
Tourism Minister, Randall Mitchell said that he was thrilled to welcome Campbell and her team on board Tourism Trinidad Limited and looks forward to the development and marketing of a ‘world class’ tourism product. 
 
The company will soon engage with other industry stakeholders to discuss details of their proposed plans and identify synergies to progress TTL’s and the country’s tourism agenda.   
 
 

Get the latest local and international news straight to your mobile phone for free: