Caribbean's Campari Week to launch in T&T
Campari will launch its regional Campari Week activities with a mega mixer and pop-up bar at Adam Smith Square, Port of Spain, on Friday, June 8. Campari Caribbean’s regional brand influencer, Bunji Garlin, is slated to host the event, which will run from 6-10pm. In true Campari style, patrons should expect style and flair as the brand presents its leading six cocktails for the weeklong celebration.
Campari Week 2018 will take place from June 22-30 this month, and will feature activations and surprises at Campari outlets across the region including influencer appearances and drink specials. Consumers in St. Lucia, Trinidad & Tobago, Barbados, Bahamas, Belize, and Jamaica, will share unforgettable experiences as Campari takes over some of the Caribbean’s best watering holes to celebrate its world-renowned cocktails with consumers.
“Campari Week gives the brand further opportunity to come together with its regional consumers through the six world-class cocktails that display the versatility of Campari’s legendary liquid. These cocktails include the legendary Negroni, the fast-rising regional go-to; the Campari Pink Passion, and easy-mixes such as Campari Grapefruit and Campari Orange. Campari Week, much like our Carnival activations, allows us all as a region to create memories together for the world to see and take notice”, shared Kamal Powell, the brand’s marketing manager for the Caribbean.
The launch is expected to attract some of the country’s most popular influencers punctuated by games, giveaways and performances, and is all free of cost.
“Trinidad & Tobago is one of the lifestyle and entertainment capitals of the Caribbean, so there really is no better place to launch this regional activity. The market is responding positively to the brand, and we want to continue to engage the communities that show us love and appreciation,” continued Powell.
For information on Campari Week, including these week’s pop-up bar to launch the programme, persons can visit the brand across Facebook and Instagram on @CampariTrinbago.
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