Carnival Convention to launch on November 8
Trinidad and Tobago is known globally as the mecca of Carnival, which has spawned similar festivals across the Caribbean and the world.
But every year, the same arguments plague the annual festival – the lack of global marketing, the lack of cohesion between T&T’s Carnival and its global spinoffs, and the conflict between making it commercially viable and preserving the culture.
In an effort to address these and other issues, an influential group of stakeholders has come together to host a Carnival Convention called CarniCon.
CarniCon, an annual B2B event, has been conceptualised by - and will be executed by - three local industry professionals: Dean Ackin, founder of the TRIBE Group of Companies; Jules Sobion, founder of Caesar's Army; and Derrick Lewis, founder of Eventology. They will have the help of Jamie Stewart of Commune Sports and Entertainment, the company that created the Caribbean Premier League (CPL T20).
According to a release from the organisers, CarniCon has been created to:
- Establish T&T as the global owner and leader in the practice, execution, and business of Carnival
- Establish a world-recognised Global Business Carnival Community and the players within, create a scalable, multi-faceted (tourism) destination event which brings visitors to T&T’s shores
- Recognise Carnival’s strength as a business model and its potential as a global growth industry
- Facilitate learning through the exchange of information, ideas, experiences and best practices
- Enable collaborations across borders.
CarniCon will officially launch on November 8 with the substantive conference due to take place in 2020 on a date to be announced.
The launch will feature a sponsored keynote address by Bonin Bough, a brand evangelist, and world-leading digital futurist.
Bough will speak on the topic ‘Carnival meets the Digital Age - How digital innovation can transform value streams and generate revenue for Governments, Carnival stakeholders and Brands’.
There will also be a panel discussion with global industry players on the topic ‘Can Culture be Commercial’ and the night will end with cocktails, networking and a celebration of Carnival.
The launch of CarniCon will take place on November 8 at NAPA from 6.30 pm. Tickets are available online at TT$500 or US$75.
Cheques to be made payable to Global Carnival Ltd. Email firstname.lastname@example.org for further payment information via cheque.