Cash back for members as PriceSmart launches Platinum Membership
PriceSmart Operations Vice President, Dhanraj Mahabir and Donna Thomas, Country Marketing and Membership Manager
PriceSmart launched its new Platinum Membership option on Tuesday, July 17 at its Chaguanas branch. Platinum Membership, available for new members or via upgrade for existing Diamond members, allows them to earn 2% cash back on the total purchases made by all members of their membership account.
Trinidad and Tobago is the first country in the English-speaking Caribbean and the fourth in the company to introduce the Platinum Membership, following Panama and the Dominican Republic late last year. Speaking at the launch, Operations Vice President, Dhanraj Mahabir emphasised PriceSmart’s ongoing commitment to increasing value to members and rewarding their loyalty through new and innovative initiatives and programmes.
Platinum Diamond Membership or Platinum Business Membership has an annual fee of US$85 and persons can sign up at any of PriceSmart’s Clubs located in Chaguanas, Port of Spain, Mausica and San Fernando effective July 17. Existing members also have the option to upgrade their membership. The cost to upgrade will be prorated depending on the expiration date of the current membership, but at a maximum upgrade fee of US$46 for a Platinum Diamond Membership upgrade, and US$51 for a Platinum Business Membership upgrade.
PriceSmart Platinum Membership joins existing loyalty programmes such as the PriceSmart Advantages Programme, which offers members exclusive discounts at local partner organisations and other partner organisations located in all PriceSmart’s territories, and PriceSmart Travel, an exclusive webpage service that offers members discounts of up to 65% at over 270,000 hotel rooms worldwide, with additional access to car rentals, group travel, flights, ground transport, group travel and more at www.pricesmart.travel.
On a broader scale, PriceSmart’s philosophy of giving back also extends to the wider community through its charitable initiatives, such as its "Aprender y Crecer" programme which provides school supplies each year to hundreds of needy primary school pupils, and its "Price Philanthropy" initiative that offers annual in-kind donations to 20 registered NGO’s that run sustainable social programs that tackle issues such as illiteracy, domestic violence, poverty and more. This year, the company decided to increase the number of recipient NGOs to 28.
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