Sunday 25 August, 2019

Covergirl launches 'Full Spectrum' line for women of colour in T&T

Five local makeup artistes with their models before makeup application with Covergirl products. From left to right: makeup artiste Khadine Baksh with model Chelsea Jaipersad; makeup artist Korena Baggan with model Ansara Hosein; makeup artiste Kai Forde with model Shaqueila James; Krysta Gobin with model Nia Chillar; Amiela Razzaq with her model Kimi Paul.

Five local makeup artistes with their models before makeup application with Covergirl products. From left to right: makeup artiste Khadine Baksh with model Chelsea Jaipersad; makeup artist Korena Baggan with model Ansara Hosein; makeup artiste Kai Forde with model Shaqueila James; Krysta Gobin with model Nia Chillar; Amiela Razzaq with her model Kimi Paul.

Full Spectrum has come to Trinidad and Tobago.

Covergirl launched the makeup line on Wednesday 17 July at Vas Lounge in Port of Spain where scores of local makeup artists and beauty enthusiasts turned out to experience the bold, vibrant colours which will now be on offer.

Also in attendance were several prominent social media influencers in the makeup and fashion industry.

To kickstart the event, VIP guests got to see the Covergirl Full Spectrum line come to life on models through live demonstrations by five of the country’s top makeup artistes, who showcased both daytime and nighttime looks.

Covergirl’s Area Manager Linda Caselle welcomes guests and speaks to makeup artistes, models, social influencers and the media at the launch of Covergirl’s Full Spectrum line. 

Specially invited guests were also treated to personal beauty tips by brand consultants while testing the new makeup for themselves at the Covergirl testing stations.

Covergirl’s Area Manager, Linda Caselle said “This Full Spectrum collection was scientifically designed to meet the personal needs of people with skin tones on the darker and deeper complexion range as it features super-rich pigments and bold shades that stand out! It’s also very true to its name, the range not only consists of foundations and base products but a full spectrum of products including eyeshadow, face palette, primer, concealer, eyeliner and lipstick. Covergirl is ecstatic to now have this collection available in our Caribbean markets”.

One makeup artist said she was excited to be a part of the Full Spectrum launch as the colours resonated with her, “We are from the Caribbean where many persons do not have the same skin colour or undertone. It is refreshing to see a line of makeup which so beautifully captures and enhances the richness of our skin and is truly representative of our Caribbean people.” 

The “Full Spectrum’ line targets a broader range of medium to deep tones, neutralizes uneven skin tones, contains oil control and longwear formulas, and is transfer resistant.

A cross section of some of Covergirl’s Full Spectrum colourful eyeshadow and contour and correcting palettes.

Covergirl’s newest collection boasts of 20 liquid foundations for medium-to-deep skin tones, powder foundation, mattifying primer, eyeshadow, brightening concealer, eyeliners, lipstick, among a host of others.

The Full Spectrum line is now available at all Pennywise, SuperPharm, Starlite and Excellent Stores locations as well as Bhagan’s South Park.  

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