Monday 6 July, 2020

Digicel launches inaugural CPL Big Brother Programme 

Those present for the launch of Digicel's inaugural CPL Big Brother Programme at Kensington Oval.

Those present for the launch of Digicel's inaugural CPL Big Brother Programme at Kensington Oval.

The future of West Indian cricket just got brighter, as a move is on to help develop the sport from the grassroots. 

This as Digicel launched the first ever Caribbean Premier League (CPL) Big Brother Programme at Kensington Oval today, where members of the Barbados Tridents team were on hand to help some 25 aspiring cricketers, who will be part of the first phase of the initiative.

Dionne Emtage, Director of Consumer Sales at Digicel, explained that the initiative allowed the company to give back to the community by helping in the development of two areas that are of great importance to them:

"This is a first for Digicel and the Caribbean Premier League... This initiative touches two pillars that are very important to us at Digicel: sports and youth development...

"Initiatives like these help us not only to give back to the youth and to sports but also to our communities. So for these reasons we are very excited to be launching the first phase of a two phase of a two-phase partnership.

"Today we are launching the Big Brother Programme and in August we are taking these clinics to the streets and to the beach to add some more excitement around it."

The programme will give aspiring cricketers from across the region the opportunity to be mentored by players from the teams in the five territories participating in this year's Hero CPL. Phase one which will run to early August, will see the students involved in the more formal training. They will then 'Take It To The Streets' in phase two, as Caribbean cricket comes alive at the grassroots when the sport will be on display on the beaches and roads across the region.

Interim CEO at the National Sports Council and Gymnasium Limited, Jerry Blenman, had some words of encouragement for the participants during the today's launch:

"A ball or a bat in your hand is an opportunity in years to come that you'll probably can't understand now, but one that you must embrace and embrace with a certain level of passion... use it to the maximum."

Assistant coach with the Barbados Trident team Vasbert Drakes, echoed a similar sentiment, stressing

"This session is all about looking at the next generation of cricketers. Coming out of this session we just want to see how much learning can take place."

A total of 200 students will take part in the programme throughout the region.

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