Sunday 24 March, 2019

DIXEE named the official biscuit of Hero CPL 2018

From left to right: Leisel Douglas, PR Officer CPL; Lisa Ramdeen, Marketing Manager Bermudez; Candii Alleyne, DIXEE Brand Manager Bermudez; Peter Miller, Head of PR & Communications CPL. 
(Front) Andre Jacelon, Commercial GM Bermudez; and Natalie Black- O'Connor, Branding & Hospitality Manager CPL.

From left to right: Leisel Douglas, PR Officer CPL; Lisa Ramdeen, Marketing Manager Bermudez; Candii Alleyne, DIXEE Brand Manager Bermudez; Peter Miller, Head of PR & Communications CPL. (Front) Andre Jacelon, Commercial GM Bermudez; and Natalie Black- O'Connor, Branding & Hospitality Manager CPL.

The Bermudez Biscuit Company has announced that DIXEE is the official biscuit sponsor of the 2018 Hero Caribbean Premier League (CPL), the sixth edition of the tournament.

"This continues the company’s drive to promote regional culture and the excitement and energy associated with it; traits which are all synonymous with the DIXEE brand," according to a statement from the Bermudez.

"The company sponsored three teams last year -- the Trinbago Knight Riders, the St. Kitts and Nevis Patriots, and the Guyana Amazon Warriors -- and this renewed partnership is geared towards building the fan experience even more."

As part of the sponsorship agreement, fans will be able to win tickets to matches, hampers and other prizes, through DIXEE’s Facebook, radio promotions, as well as via in-store contests at selected supermarkets nationwide.

Lisa Ramdeen, Marketing Manager at the Bermudez Biscuit Company, indicated that “Associating DIXEE with the CPL is a perfect fit, as it allows the brand to be promoted globally as an ambassador of the Caribbean. It also connects the region’s passionate fans to the sport they love, strategically aligning with the Bermudez Biscuit Company’s vision of highlighting the vibrancy of the islands”. 

 

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