Thursday 23 November, 2017

Facebook takes on food delivery, challenges Uber and others

Facebook is giving users another reason to linger on their timelines.

The popular social media site is getting into the food delivery service. 

The social-media giant says ordering food for takeout or delivery is complicated and it promises to help save time by bringing existing food-delivery services into its app and partnering with some restaurants directly.

Of course, using Facebook to order food might prompt users to spend more time perusing their news feeds — and seeing ads.

US Facebook users can order from local restaurants and big chains.

Most people who order food already have accounts set up with individual restaurants and delivery apps, however. Facebook will have to persuade them to start the process inside its app instead of using GrubHub, UberEats, Amazon or niche delivery services like Caviar.