Sunday 18 November, 2018

Ferreira Optical tackles literacy through youth

Actress Penelope Spencer takes a selfie with the children.

Actress Penelope Spencer takes a selfie with the children.

Ferreira Optical Limited is aiming to improve the future productivity in Trinidad and Tobago through literacy.

In 2018, the company launched the Ferreira Optical for Literacy initiative which aims to make reading exciting, learning interesting and development a natural progression. As part of the cause-related plan, the Leaders In Training (LIT) camp was held on Wednesday, July 25 at La Joya Complex, St. Joseph.

The Leaders in Training Camp is a one-day programme targeting children six to ten years old. The objective was to create a lasting impression with children through an intimate knowledge environment where fun and learning were combined.

Fifty children were exposed to discussions on leadership, strategic development exercises, storytelling and craft. Penelope Spencer, actress, and Charlene Pedro, Managing Director- Conventus Consult Inc, led storytelling and leadership skill building segments respectively.

Ferreira Optical identified the need for a more deliberate focus on literacy as an asset to Trinidad and Tobago’s development. This literacy drive provides a platform for the company to contribute to the future of the country starting with the biggest and most valuable resource, our citizenry. The camp represents one arm of the plan, as other activities commenced earlier in the year using social media. The ‘Reading out Loud’ video series and a ten-part ‘Getting Your Child Ready’ can be accessed through the company’s Facebook page.  

Ian Marcus Lewis, Marketing Manager at Ferreira Optical, said:  “Literacy is integral to shaping the future of our society and as a corporate entity, we recognised our responsibility to help mold our tomorrow. This investment in learning is a contribution to the growth of a lifelong skill which can open or even create windows of opportunity. We were very excited about this Leaders In Training camp. The goal was to heighten learning strategically by marrying literacy with the benefits of leadership. We will continue to embark on new projects for this cause through a class sponsorship with the Adult Literacy Tutors Association (ALTA) and the execution of public reading hubs where we intend to make reading fun again.”