Tuesday 14 July, 2020

Grenada tourism executives focus on TT travellers

The Grenada Tourism Authority (GTA) visited its closest neighbour, Trinidad and Tobago, from May 1-3, to engage travel agents, media and travellers about exciting developments in Pure Grenada, the Spice of the Caribbean. Trinidad is Pure Grenada’s largest source market in the Caribbean, therefore, the GTA is making a significant investment to promote the destination there.

During the visit, the GTA began its mission with a press briefing on May 1 at the Radisson Hotel. Representatives of the Authority spoke about Pure Grenada’s newest developments, upcoming events, and activities by the GTA’s representatives. On May 2 and 3 they hosted two Travel Expos at the Radisson Hotel and Cara Suites Hotel & Conference Centre, respectively.

The expos provided an opportunity for travel agents in the area to engage with the GTA and learn more about what the Spice Island of the Caribbean has to offer visitors from the twin-island nation. 

What's more is that the trip to Trinidad comes on the heels of the digital launch of the GTA’s Free To Wonder Lifestyle Campaign under the umbrella of the Pure Grenada, Spice of the Caribbean brand. Free To Wonder focuses on the many activities that one can see and do whilst in Grenada. This campaign will be introduced to the Trinidad market with the simple message that visitors are ‘free to wonder’ at the beauty of Pure Grenada; ‘free to wonder’ at Grenada's marvelous historical sites and warmth of its people.

Grenada’s Minister for Culture, Hon. Brenda Hood lead the delegation to Trinidad, which comprised of the Grenada Tourism Authority, Spicemas Corporation and Hoteliers. The Grenada Tourism Authority representatives in attendance were Francine Stewart, Marketing Manager, Delran Andrews, Marketing Executive for the Caribbean, and Roger Augustine, Destination Experience Officer.

Alongside the GTA was the Spicemas Corporation’s CEO Kirk Seetahal, Chairman Jocelyn Sylvester Gairy and Board Member Cedric Mitchell.

Participating hoteliers included Sir Royston Hopkin, KCMG and Janelle Hopkin of Spice Island Beach Resort, Odissa Gellineu of Mount Cinnamon, Coleman Redhead of Grenadian by Rex Resorts, Arleen Redhead of Radisson Grenada Beach Resort, Kendra Hopkin-Stewart of Blue Horizons Garden Resort and Kisha Smith of True Blue Bay Resorts.

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