Wednesday 19 September, 2018

Heineken brings BLADE to Trinidad

Heineken has brought its latest global innovation in draught to Trinidad.

Named BLADE, the new draught machine is aimed at bringing the Heineken draught experience to consumers.

Built for bars with limited space in mind, this new unique countertop unit, was designed to ensure bar owners have a simple, “plug and play” machine with little to no maintenance.  The name BLADE was derived from the unique “Brew Lock” system that Heineken has developed, where compressed air is used to pressurise the kegs, pushing the beer into the tap.

The 8 litre kegs are imported directly from the Heineken Brewery in Amsterdam for the freshest draft beer, giving consumers a whole new drinking experience. With each glass, Heineken beer is served at the perfect temperature of 2 degrees Celsius with just the right amount of foam at the top to seal in the freshness.

Heineken’s star serve ritual practised by bartenders everywhere there is Blade, further adds to the consumption experience making it complete.

The introduction of Blade is set to change the perception of draught beer in the local beer market and allow for consumers to truly appreciate how beer should be consumed.

Look out for the Heineken BLADE machines at your favourite bars!