Sunday 18 November, 2018

Heineken pulls beer ad rapper called 'terribly racist'

(Image: AP: File image of Heineken commercials on screen at the Heineken Experience in 2008)

(Image: AP: File image of Heineken commercials on screen at the Heineken Experience in 2008)

Heineken has removed a commercial for its light beer after some complaints that it was racist.

The ad featured a bartender sliding a bottle of Heineken light. The bottle passes several black people before it arrives at a lighter-skinned woman. The tag line says: Sometimes lighter is better.

Hip-hop star Chance the Rapper on Sunday tweeted the commercial was "terribly racist". He said he thought some companies were purposely "putting out noticeably racist ads so they can get more views".

In a statement, Heineken says while the ad was referencing Heineken Light, "we missed the mark".

Heineken drew praise last year for its "Open Your World" commercials, which featured people of different backgrounds discussing their viewpoints.