Wednesday 2 December, 2020

How to use social media to launch a successful business

We can no longer ignore the fact that digital is everywhere, and in order to be successful at anything, digital needs to be one of the most strategically incorporated elements.

As tech giants around the world dominate the digital arena, the main game changer is social media.

According to Statistica, it’s estimated that there are over 3 billion active users on social media per month, which equates to more than one third of the world’s population.

If you are looking to start a new business or revive that old one, it is a no brainer that building a strong brand presence on social media is crucial to not only reach a wide audience but stay a few steps ahead of your competitors.

Here are six ways that you can use social media to launch a successful business.

1. Choose the most appropriate social media platform.

With over 75 social media apps to choose from, picking the right ones for your business may seem overwhelming but follow the metrics! Use readily available demographic data to find out where your target audience spends most of their time. You can use different social media platforms to connect with different audiences and meet different business objectives. Even more importantly, many of the major platforms have now incorporated business version of the app for large and small enterprises to not only better understand their audience but an easily accessible marketplace for your products.

2. Know and grow your audience.

In order to target your audience, you need to understand who your audience is. For business accounts, use analytics to compile data on current customers based on online behavior and frequently disclosed searches. Once you have a clearer picture revisit your social media plan to incorporate ways to reach more persons like this to expand your business. The recommended platform for this is Hootsuite.

3. Develop a marketing plan.

Because we use social media every day, it is easy to get tempted into jumping in and start posting. But if you wish to start strong and maintain the momentum then you must have a detailed social media plan. Start by creating SMART business objectives and goals, researching your competitors to find out what works and doesn’t, being open to inspiration from other businesses through case studies and creating a social media calendar to keep track of content for posting on the right channels.

4. Develop engaging content around your products to keep your audience engaged and growing.

Choosing the right type of content is never easy but according to platform algorithms such as Instagram and Facebook, a vast majority of user prefer video content over other content formats. Using this tip, you can share authentic behind-the-scenes look at the manufacturing of your products or document the manufacture to consumer journey. Recommended platforms for this are TikTok or YouTube.

5. Excel at social engagement.

This refers to monitoring and responding to social media conversations on all social properties but at the same time engaging in social listening by being aware of conversations happening in your business’s industry and responding where necessary.

6. Monitor and track your performance.

As the social media strategy gets implemented, it is important to do a routine audit whether weekly or monthly to find out what works and what doesn’t. This allows you to set benchmarks for areas of improvement.


Launching a new business is always exciting and technology, more so, social media, has made it easier to make this dream a reality. But remember, not everything works the same and you don’t need to do it all. Take a focused approach by starting with one or two key networks and build your social media marketing efforts over time.

Want to know mow more about digital and how to make it work for your business? Visit and our digital experts give you the right tools you need.


Written by: Shannon Bailey, Marketing Executive at Trend Media.

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