Sunday 15 December, 2019

Instagram clamps down on ads promoting weight loss products

Instagram is clamping down on the advertisement of weight loss products and cosmetic procedures.

Reports are that the social media platform from Wednesday would be applying age restrictions to some posts while others would be removed.

Certain weight-loss products or cosmetic procedures, which encourages users to buy or include a price, will be hidden from those known to be under 18.

Instagram will remove posts if they make a miraculous claim about certain diet or weight loss products, and is linked to a commercial offer such as a discount code.

The new policy has been described as a win by actress Jameela Jamil, founder of body positivity movement iWeigh.

Jamil has been openly critical of celebrities who peddle body enhancement procedures and weight loss products on the platform.

“THIS IS HUGE NEWS. @i_weigh are changing the world together. After a bunch of shouting, screaming, and petitioning... we have managed to get the attention of the people at the top, and they have heard us and want to protect us. And this is just the beginning of our efforts,” she wrote on IG.

“I’ve been working with Instagram all year towards this, who were amazing to deal with, and they expressed that they passionately care about creating a safer space for us all online. This happened so much faster than I expected and I’m so proud and happy and relieved. WELL DONE to the many people who have been working towards this huge change. This is a mass effort. This is an extraordinary win that is going to make a big difference. Influencers have to be more responsible. ❤”

 
 
 
 
 
 
 
 
 
 
 
 
 

THIS IS HUGE NEWS. @i_weigh are changing the world together. After a bunch of shouting, screaming, and petitioning... we have managed to get the attention of the people at the top, and they have heard us and want to protect us. And this is just the beginning of our efforts. As of now, if you’re under 18, you will no longer be exposed to any diet/detox products, and for all other ages; all fad products that have bogus, unrealistic claims will be taken down and easy to report. I’ve been working with Instagram all year towards this, who were amazing to deal with, and they expressed that they passionately care about creating a safer space for us all online. This happened so much faster than I expected and I’m so proud and happy and relieved. WELL DONE to the many people who have been working towards this huge change. This is a mass effort. This is an extraordinary win that is going to make a big difference. Influencers have to be more responsible. ❤️

A post shared by Jameela Jamil (@jameelajamilofficial) on

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