Lady Lava ignites Magnum Freestyle Challenge
The Magnum Tonic Wine Freestyle Challenge continued on Sunday, April 26, when another Trinidadian Dancehall contender, Lady Lava, teamed up with the official drink of dancehall.
Hosted by Trinidad & Tobago’s “Magnum Boss” Squid, on the brand’s Instagram account for the country, Lady Lava brought her signature style of confident lyricism coupled with undeniable delivery to viewers.
“The first round of the challenge went extremely well and was incredibly entertaining for everyone involved. Viewers had a very unique experience with our host Squid and our very first challenger Prince Swanny. Lady Lava followed with a dynamic and entertaining showing for not only our consumers in Trinidad & Tobago, but the entire Caribbean,” explained Kamal Powell, the brand’s Marketing Manager for the Caribbean.
Magnum did brand giveaways at 20-minute intervals throughout the show, and also gave upcoming budding artistes a chance to call in and freestyle as well.
“As physical distancing continues to be enforced across the Caribbean, we continue to engineer new ways to remain connected with our consumers and keep them entertained in ways only Magnum Tonic Wine can. We are the official drink of Dancehall, so the onus is on us to keep the culture going under these trying circumstances,” continued Powell.
Magnum Tonic Wine is distributed in Trinidad and Tobago by AMCO.