Friday 17 November, 2017

Leading travel company keen to promote Trinidad

rederica Adams, Representative from Good Time Tours, Inge Küpper, Product Manager Caribbean, DER Touristik, Biki Khurana, Marketing Representative in the German Market

rederica Adams, Representative from Good Time Tours, Inge Küpper, Product Manager Caribbean, DER Touristik, Biki Khurana, Marketing Representative in the German Market

DER Touristik, a leading company in the travel and tourism industry in the German-speaking countries, has expressed keen interest in selling destination Trinidad.

 Every year, more than six million guests travel with the tour operators of the DER Touristik group.

Minister Shamfa Cudjoe and other Ministry officials met with executives of DER Touristik during the World Travel Market in London to discuss plans for bringing over 100 of Europe’s top tour operators to Trinidad in 2018 to experience the island first-hand.

DER Touristik has described Trinidad as one of the Caribbean’s best kept secrets and welcomed the opportunity to open up this market to their clientele.

Over 40 percent of Trinidad’s visitors come from the United States of America and the new marketing thrust is to diversify the current source market pool so as to attract visitors from non-traditional source markets to experience the amazing product that is Trinidad, said a release from the Ministry of Tourism.

"Hosting a familiarisation trip such as this will result in more business; not just for Trinidad but also for destination Trinidad and Tobago. The Government of Trinidad and Tobago remains resolute in its commitment to building the tourism industry with a view to this industry being the vehicle for economic diversification and meetings, such as those taking place at World Travel Market 2017, are considered as a critical part of the foundation for sustainable tourism development," the Ministry said.

Minister Cudjoe gave DER Touristik her commitment to further the relationship and expressed excitement about the upcoming opportunity to showcase Trinidad; indicating that “this is exciting because we are expanding our offerings. Tobago gives you that quintessential Caribbean experience, but Trinidad has a big chunk of South America in it.” 

Held annually at ExCel London Building, United Kingdom, World Travel Market is the most important platform in the world for the travel industry and is visited by over 51,000 members of the international tourist industry and hosts over 5,000 exhibitors from all five continents. This three-day exhibition concluded on November 8.