Monday 13 July, 2020

Leve has its eyes on the romance multi-billion dollar industry

Leve, carded to take place on Sunday, May 6 at Villa Being in Arnos Vale Tobago, is targeting the multi-billion romance market, which in spite of current hardships, continues to grow.

Romance travel is one of the travel industry’s fastest-growing and most profitable year-round niches. Fortunately, romance travel is about more than just weddings and honeymoons. Many romantic milestones are celebrated with trips abroad and involve group bookings and come with the increased possibility of future stays.

The 2017 IBIS World Report - Wedding Services - US Market Research, estimates that the wedding industry now accounts for over US $300 billion (TTD $2 trillion) a year in global revenues. According to the 2016 Travel Report, the Caribbean is still the “it” spot for destination weddings. The idyllic island of Tobago is poised to capitalise on the “love in the air” aura. With beautiful sunsets over strikingly romantic beaches, breathtaking landscapes, kaleidoscopic reefs, enticing multi-ethnic cuisine and an outstanding cultural wealth, Tobago can effectively compete in the Caribbean romance market.

Leve 2018, organised by the Leve-Global Group, the brainchild of international tourism consultant Dr. Auliana Poon, draws upon the aura and beauty of Tobago whilst creating an environment of quality excellence to promote a cluster of exceptional local brands in the fields of fine art, fashion, cuisine, culture, rum, and rhythm.

On May 6, local and international media, fashion patrons, culinary connoisseurs and Trinbagonians alike will get a taste of the romantic island paradise of Tobago like they have never had before.

With its theme of 'Love is in the Air', Leve is aiming to showcase talented local fashion designers, culinary practitioners, accessories producers and entertainers to an international audience; demonstrate that Tobago has all of the essential ingredients for truly exceptional wedding experiences; and generate local and international publicity for Tobago as a Romance Caribbean Destination.

According to Dr. Auliana Poon, Managing Director of Leve-Global, “Love is recession-proof and there is no better place to fall in love and say “I do”, than in Tobago. Indeed, one of the largest travel information sites, TripSavvy, has stated that almost one-quarter (24%) of marriages take place at a destination outside their country of residence; 340,000 destination weddings take place per year and that the destination wedding market accounts for US$16 billion per year with an average budget spend for the wedding being 28,000US$. All of this amounts to an awesome business opportunity for those catering to this market. In fact, Leve-Global estimated that just 0.1% (one-tenth of a per cent) of the global wedding market could impact the Tobago economy – a TTD $2 Billion a year in revenue for an island of just over 60,000 persons”.

“Leve has a lot of potential to propel the island even further on the international scene, especially through the country’s fashion and culinary industry. We are so ecstatic to be partnering with the best talents in Trinidad and Tobago to expose our culture, cuisine and our way of life,” she added. 


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