Friday 29 May, 2020

Loop reveals brand new studio, with help from Machel Montano

The studio was opened in fine style by its first interviewee Double M who was in attendance to talk about his new film Bazodee as well as his plans for Carnival 2017.

Montano officially cut the ribbon on the new state-of-the-art studio with Digicel CEO Sacha Thompson, Trend Country Manager Vindra Dhanraj and Trend’s Head of Content Strategy Aine Hegarty.

This new digital space will enable to dramatically increase the creation of engaging and quality video content including features, news, interviews and live broadcasts.

The studio will also be a content generator for Loop parent company Trend Media Group’s clients regionally.

Ceola Belix, Looptt’s Content Manager said: “Trinbagonians are a visual, creative people so it really doesn’t surprise us that our users respond so strongly to our visual content.

“Digital story-telling through video is such a powerful medium for us to communicate the news and reflect on what is really happening in Trinidad and Tobago.

“We are a brand that was born and lives online so the next step for us naturally is to harness the power of live reporting, live debates and live discussion online.

“This studio opens so many doors for us in terms of how we can bring your news to you now and we intend to enter them all.”

Trend’s Head of Content Aine Hegarty added:  “The Loop news team was honoured to have Machel Montano officially launch our new Loop studio today.

“We were thrilled that Machel was the first to experience our digital video suite where Loop will continue to pioneer digital story-telling in the Caribbean.

"We have seen an incredible response to video content amongst users in Trinidad and our talented team can't wait to share exciting new video formats with our 460,000 unique users here."

The studio will also be used by the Trend team to create engaging video content and solutions for brands and advertisers as the company continues to expand its commercial content services.

Watch Loop's interview with Machel Montano here:


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