Magnum and Spice partner for Tek Charge a Yaad Dance Challenge
Magnum Tonic Wine has once again teamed with its female brand ambassador, Spice, to bring consumers an entertainment experience beyond the ordinary.
In adherence with COVID-19 restrictions and physical distancing recommendations across the region for residents to stay home, the brand has encouraged consumers to “Tek Charge a Yaad.” Its most recent digital movement is Tek Charge a Yaad Dance Challenge.
The online dance challenge is currently seeing entrants from Jamaica and Trinidad & Tobago vie for a chance to win $25,000 JMD and $1,500 TTD respectively by showing off their best dance moves to Spice’s hit single “Rolling”.
Video submissions should be made on entrants’ personal Instagram accounts, and are accounted for by posting with the hashtags #MagnumDanceChallenge #Rolling and #TekChargeAYaad. The video should have no more than two persons simultaneously dancing, and the Instagram accounts @Magnumtonicwine and @Spiceofficial must be tagged also.
“The Tek Charge a Yaad Dance Challenge is a safe and sanitised fun-filled challenge that is meant to ease the global pandemic induced stresses that some of our consumers may be facing. Magnum Tonic Wine continues to be a champion for Dancehall throughout the region, and we will continue to drive the culture in these trying times, as the entertainment industry has definitely taken a hit,” said Kamal Powell, the brand’s marketing manager for the Caribbean.
Two lucky winners from Jamaica and Trinidad & Tobago will be selected at random. This challenge is only applicable to persons in Jamaica and Trinidad & Tobago.