Marriott steps into Airbnb territory with home rentals
Marriott International is stepping into Airbnb's territory.
The international hotel brand has announced its own home rental initiative called Homes & Villas by Marriott International, offering 2000 premium and luxury homes located in over 100 destinations throughout the United States, Europe, the Caribbean and Latin America.
“The launch of Homes & Villas by Marriott International reflects our ongoing commitment to innovation as consumer travel needs evolve,” said Stephanie Linnartz, Global Chief Commercial Officer, Marriott International. “What started out as a pilot a year ago is now a global offering, providing our guests with the space and amenities of a home backed by a trusted travel company, and the very best in loyalty benefits.”
In a statement, Marriott said its expansion into home rentals was developed as a result of the 2018 pilot under the brand extension Tribute Portfolio Homes.
Of the guests who booked a home during the pilot, which was only available in select European cities, nearly 90 percent were members of Marriott Bonvoy, the hotel rewards programme, and over three-quarters were traveling for leisure with family and friends.
During the pilot, the average guest stay was more than triple the typical hotel stay. Marriott said these insights, along with its commitment to providing travelers with unique and different accommodations including spacious homes with one or more bedrooms, large kitchens, in-unit laundry and more, played an important role in guiding the selection of luxury and premium homes, as well as the key leisure markets available at launch that complement the core offerings of Marriott’s hotel portfolio.
Marriott International said the Homes & Villas option will add nearly 40 new leisure destinations for Marriott Bonvoy members to earn and redeem points, including Sorrento, Italy and the Amalfi Coast, Italy; North Lake Tahoe, California; and St. Barts in the Caribbean. Homes include: a four-bedroom cottage on six private acres of California wine country, an oceanfront villa in Anguilla with private beach and a personal butler and house staff and an 18th century Irish Castle that sleeps 17 and features a private lake for boating and fishing.
The initiative is being launched with select property management companies that are already managing these homes.
The statement said these trusted property management companies provide guests a professionally cleaned home with 24/7 support, high-speed Wi-Fi, premium linens and amenities, and family-friendly conveniences upon request.
“Our approach to home rentals allows us to curate an incredible collection of homes that deliver an elevated travel experience,” said Jennifer Hsieh, Vice President, Homes & Villas by Marriott International. “By working with a select group of professional management companies that understand and operate in this dynamic landscape, we are able to focus on what we do best – selecting a breadth of homes in inspiring destinations, setting standards for responsive service and designing a seamless booking experience that helps our guests navigate an increasingly complex and uncertain set of home rental choices.”
For more information visit the Homes & Villas website.