Thursday 4 June, 2020

Massy Distribution launches Martell cognac in T&T

Soca artist Sekon Sta at the launch of Martell cognac

Soca artist Sekon Sta at the launch of Martell cognac

The scintillating sounds of the steel pan welcomed one of the world’s oldest cognac brands to Trinidad and Tobago last Wednesday evening, as Massy Distribution in conjunction with Pernod Ricard hosted the launch of Martell Cognac at Level 2 of the Entertainment Building, One Woodbrook Place in Woodbrook.

Specially-invited guests were treated to several delectable dishes made by Bouffage Catering with vegetables, tuna and lamb – all infused with Martell cognac, in addition to complimentary samplings of the two cognac blends now made available at supermarkets and liquor stores in T&T, namely: Martell Blue Swift and Martell VS Single Distillery.


Those in attendance were also encouraged by MC Ancil “Blaze” Isaac to have some fun by taking shots at a basketball ring installed indoors by decorator, Tonya Jaggassar Events, while others had their caricature’s drawn by local artist, Ellij Nicholas. DJ Nic Pena kept the gathering festive and fun in between the live performances and the Martell cocktail station enabled guests to commission several assigned mixologists to create their own cocktails using Martell cognac as the base ingredient.

Massy Trinidad All Stars’ pannist, Dane Gulston was on hand to showcase the National Instrument for the first-time visiting Pernod Ricard Brand Manager, Gabriel Figuero and Soca Star, Nesta “Sekon Sta” Boxhill also performed his most popular and recent Carnival releases – much to the delight of the festive audience.

In the lone formal address, Massy’s Head of the Wines and Spirits Division, Ross Cabral briefly addressed the gathering to share some important information about the Martell brand. He said:

“For three centuries, Martell has produced, exported and marketed cognacs which are recognised worldwide for their outstanding quality and finesse. With such a rich history, Massy Distribution in partnership with Pernod Ricard are proud to introduce Martell in Trinidad and Tobago. As one of the oldest of the great Cognac houses, Martell has always celebrated audacious ideas and pushed the limits to create some of the most bold and smooth flavors in cognac…”

Comparing the courage and curiosity of the Martell brand to the innovative and visionary spirit present at Massy, Cabral revealed the brand’s intention to collaborate with local innovators in the coming months. He said:

“Martell believes in curiosity… as many of the great and amazing discoveries of our time thus far, have indeed been born out of sheer curiosity – there’s so much to see when you look beyond appearances. Martell has always challenged the obvious and that’s why it has been able to open new perspectives. In continuing the theme of celebrating curiosity… with creative visionaries who aim to leave a lasting legacy… Martell will be supporting local talents across various fields and categories who inspire others to push the culture forward.”

Parting gifts of branded glasses and cocktail jiggers kept guests smiling all the way to the car park, even as Massy’s plans to collaborate with industry stakeholders to launch a national “Safe Driving” campaign earned positive nods from those who were privy to that information. 

For more on the Martell brand in T&T, please visit or follow @the_connoisseurtt on IG and TW.

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