Tuesday 25 June, 2019

McDonald’s enhances TT consumer experience with mobile app

In a world fuelled by technology, consumers are craving an interactive, value-added experience catering to their unique needs. With this in mind, McDonald’s has launched its innovative mobile app for Trinidad and Tobago giving customers the opportunity to create and purchase delicious meals while achieving significant savings.

The app is part of an international drive by McDonald’s to advance its customer experience and focus on personalisation for the consumer. The app for the Caribbean market is specially designed for our local users, giving customers access to meal deals solely offered on the platform, which is available for download on both Android and IOS.

The McDonald’s app allows customers to benefit from meal customisation and savings with exclusive coupons and discounts. Once the app is downloaded, users can discover the McDonald’s location closest to them. Customers can peruse the entire menu and view current specials applicable to their preferred meal and with the nutritional information of their favourite hamburger or sandwich, including the Big Mac and McCrispy Chicken sandwich, make more informed purchasing decisions. McLovers will also have early access to new savoury products, launched first through the app.

McDonald's app

A few weeks after its launch, the McDonald’s app is currently ranked fourth in Android’s most downloaded food and drink apps in the country. A particularly useful feature for budget-conscious consumers are the app-only coupons, which have become a favoured means of getting more of the McDonald’s product with far less spend. 

“The McDonald’s app is such an exciting innovation for Trinidad and Tobago, helping consumers get the most out of their McDonald’s experience,” said Kalifa Duncan, Market Supervisor for McDonald’s Trinidad and Tobago.

“Our customers can now take control of a McDonald’s experience that is all their own, with real-time alerts to score coupons and offers for their favourite meals. At McDonald’s we are committed to continuously innovating and enhancing the experience for our customers, and we’re proud that this app has made a great impact for value-seekers in Trinidad and Tobago.”

Download the McDonald's app for Android and iOS


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