Friday 28 February, 2020

New app launched to enhance Live Music District initiative

Trade Minister Paula Gopee Scoon in pink with Culture Minister Dr Nyan Gadsby-Dolly and MusicTT executives at the launch of AMPT

Trade Minister Paula Gopee Scoon in pink with Culture Minister Dr Nyan Gadsby-Dolly and MusicTT executives at the launch of AMPT

A new app that allows for online venue information, booking of performances and information on online performers in the Live Music District has been launched.

AMPT was launched on Friday morning at the Azure Theatre at Gemstones Cinema, One Woodbrook Place.

The Trinidad and Tobago Music Company Limited (MusicTT) simultaneously launched the AMPT app and premiered locally the Building Respect for IP video.

AMPT replaces Muzeek, the Australian platform that was used for artistes involved in the Live Music District to upload their profiles.

In his address, MusicTT Chairman John Arnold said the new online booking platform was built locally by Lee Aleong and Angel Stewart.

“AMPT is a standalone platform which features extend to encompass more than just live bookings of the Live Music District. Its feature set has been customised to meet MusicTT’s needs and the specific characteristics of Trinidad and Tobago’s music industry,” he said.

The app has six key features: venue descriptions with contact information and integrated links to their websites and social media; booking functionality for venues to scan artists profiles and book artists online; a schedule of performances and content from past performances, information on artistes performing in the LMD and their contact information; wayfinding functionality which would allow people needing directions to link to apps such as Waze and Google Maps; and sponsor ads.

In her feature address was Senator Paula Gopee-Scoon, Minister of Trade and Industry, commended the project.

“The introduction of the App and Booking Website will undoubtedly enhance the LMD and encourage greater participation of artistes, patrons and venues. This success of a vibrant music district will ultimately provide greater financial opportunities for all stakeholders, thereby contributing to the country’s economic growth and development,” she said.  

The event also saw the local launch of an intellectual property video, born out of the World Intellectual Property Organization’s (WIPO) mission to lead the development of a balanced and effective international IP system that enables innovation and creativity for the benefit of all.

The video titled ‘Building Respect for IP’ will be the second of its kind in the world and the first in our region featuring Soca music from Erphaan Alves and Renuka Mahabir, Trinidad and Tobago’s landscape and prominent buildings.

The video was launched internationally to over 191 countries on September 2 in Geneva, Switzerland by WIPO to rave reviews. 

This project was spearheaded by both the Trinidad and Tobago Intellectual Property Office (TTIPO) and MusicTT.

General Manager of MusicTT, Ms. Melissa Jimenez, stated “This app and IP video is a step in the right direction and a testament to MusicTT’s commitment to helping artist development, utilising technology. We are excited by this launch and what it means for the sector moving forward. We continue to be humble and grateful to our various stakeholders for the support to propel these initiatives forward.” 

Download the “AMPT LMD” app available in both the Android and Apple stores. Artists and Venues can visit to be part of the Live Music District roster. MusicTT also encourages promoters of Festivals and other concerts at venues not located in Port of Spain to submit their events to so it can be added under “Events” in the app. Also, you can check out the “Building Respect for IP” video on the WIPO YouTube page.

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