Wednesday 21 August, 2019

Initiatives announced to develop new talent in Soca Monarch

Fay Ann Lyons-Alvarez addressing artists at an ISM briefing on Monday night.

Fay Ann Lyons-Alvarez addressing artists at an ISM briefing on Monday night.

A main focus of the International Soca Monarch (ISM) will be the development of new talent.

Speaking to artists, managers, and producers at an artist briefing on Monday night, Fay Ann Lyons-Alvarez, Chairman of the Caribbean Prestige Foundation, announced new initiatives to develop budding talent.

One of them will be an opportunity for producers to win in the Breakthrough category.

Lyons-Alvarez challenged producers to find unknown talent and produce a song for them to compete in the Breakthrough category of the ISM.

Four artists will be selected to compete at ISM and the winning artist and producer will share the first prize.

Lyons-Alvarez also announced that a grant will be given to unknown artists who were not selected for the semi-finals.

A panel of music industry experts will sift through the entries during registration week and select the best which will be further whittled into 35 semi-finalists by a panel of judges.

Unknown artists who are deemed to have potential but didn’t make it to the semis will receive a grant in an amount to be determined to assist in the production of music for next year.

In order to assist new artists as well as foreign artists with their production for the competition, an organisation known as TT Dance Com will provide a database of dancers, choreographers and creative directors for those who don’t know how to access these services.

Lyons-Alvarez said she has also received communication from a number of students in the creative arts sector who are willing to provide services, therefore a directory of services for costuming and set design will also be provided to artists.

Emphasising the importance of keeping the competition, she said in addition to providing the single biggest paycheck to artists, Soca Monarch also provides employment for hundreds of people.

Registration for ISM ends on Friday, January 25.

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