NLCB signs on to sponsor Trinbago Knight Riders ahead of CPL 2018
The National Lotteries Control Board (NLCB) has signed on again as an official sponsor of the Trinbago Knight Riders (TKR), the defending Hero Caribbean Premier League (CPL) champions.
The NLCB says this renewed partnership matches the ambition of the TKR squad, which is looking to become the first CPL team to win back to back titles, and also the first franchise to win three CPL trophies.
Susan Worrell, Marketing and Public Relationships Officer at the NLCB indicated, “Our continued support for TKR aligns with NLCB’s five main pillars when it comes to national sustainability and local development.”
“In addition to community, education, youth and culture, sport is one of T&T’s cornerstones, and we hope once more help TKR showcase the spirit, resilience, and inspirational essence of the country,” Worrell added, on behalf of the NLCB Board of Members.
The NLCB sponsors various sporting programmes from grassroots activities to national teams in the fields of football, tennis, basketball and golf.
The NLCB says that partnering with a winning brand such as TKR helps the brand uplift T&T on the world stage and highlight the nation as a hub for sporting tourism.
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