Saturday 22 September, 2018

Payless celebrates 'Childhood' by gifting 400 pairs of shoes to kids

The Payless Gives Shoes 4 Kids campaign is now into its 8th year and is currently happening in Trinidad and Tobago this weekend. This Christmas Payless ShoeSource gave 400 new pairs of shoes to children most in need of footwear. It's an initiative the Payless team has said is one that defines the true meaning of Christmas, especially for the children who enjoy the season the most.

"Some of our best memories are from our childhood and the main objective of the Shoes4Kids program is to allow children and families who are less fortunate to walk into one of our stores and choose a beautiful pair of shoes every Christmas, creating a good memory.  

Over the last 8 years Shoes4Kids has provided shoes for thousands of needy children throughout Latin America and the Caribbean. 

“When we think of Christmas, children immediately come to mind, as Christmas is indeed for Children. Once again, I am extremely proud and happy to be able to present 400 pairs of new shoes from our stores across Trinidad & Tobago to children who are in most need of new shoes. Christmas can be a very difficult time for the less fortunate and a new pair of shoes is considered a luxury for so many people, but Payless continues to do its part to change that for families across the country.

For the last 8 years we have partnered with the Cyril Ross Nursery to ensure that our gift of shoes reaches the children in the homes who really need them. It is safe to say that of all our Social Responsibility initiatives, this one touches our heart the most and it is the one that we really look forward to: shoe shopping, lunch and a movie with the children," said Jerus Mohammed, General Manager for Payless ShoeSource, Trinidad and Tobago.

On December 15, Cyril Ross Nursery was once again the recipient of 400 pairs of shoes at the West Mall Branch, where 25 children will shop for new shoes available from Payless ShoeSource including Athletic Champion, Disney, Marvel, Nicklelodeon Characters such as Frozen, Paw Patrol, Avenger, Mickey & Minnie, among others.

Payless staff from several other branches will be at West Mall to assist with measuring the children and helping them to choose their new shoes.

Madonna Morris, Manager of the Cyril Ross Nursery said, “Celebrating Childhood is a beautiful theme for this year’s Shoes4Kids initiative. We should celebrate our children all year round as they are our future and it is our responsibility to ensure that they are loved and provided for. Our job is to look after the most needy children and we are so appreciative of this very generous Payless ShoeSource gift of shoes every year.  It’s not only about the shoes, but also about the time the staff spends with each and every child making their shopping experience memorable.

While 400 pairs of shoes may seem like a lot, we redistribute to the many homes and orphanages across Trinidad & Tobago ensuring that they reach all the children who are in need so that they can all celebrate “Childhood”.