The Pink Tea to raise cancer awareness with fashion, muses
Danielle Jones, founder of The Pink Tea
Thirteen years after her mother succumbed to cancer, Danielle Jones, former Miss Universe finalist, will donate the proceeds from The Pink Tea to the Associates of the Radiotherapy Centre (ARC).
Speaking at the launch of this year's edition of The Pink Tea, an event she created to increase awareness of breast cancer, Jones said she accompanied her mother to ARC support meetings.
“I was reminded by my aunt, Beverly Jones, of the excellent work done by the Associates of the Radiotherapy Centre (ARC). My mother and I attended the ARC support group, she, and countless others received tea and light refreshments at each visit to the St. James Radiotherapy Centre because of ARC and the first medical professional to teach me the importance of regular self-breast health checks was from ARC," she said.
Even though Jones has committed the funds raised from this year’s event to ARC, she continues to support The Trinidad and Tobago Cancer Society who benefitted from last year’s Pink Tea Event.
“I am thrilled to announce today that partners of The Pink Tea will be running various Pink Tea 2017 promotions at their businesses and will send funds directly to the Trinidad and Tobago Cancer Society or offer discounts to event supporters. In line with TTCS requirements, none of these entities is an alcohol or tobacco company”
The supporting partners are: Sinnamon Skin Care and Rejuvenation Klinic: The Pink Tea Spa Menu; MUA House Makeup Artist Studio; Uber: Use #thepinktea for a portion of your ride to go to one of their cancer charities.
This year, the Pink Tea will incorporate a fashion aspect.
Guests are encouraged to wear touches of pink and 15 muses will wear their designer’s interpretation of the theme ‘Volume’.
LoopTT, a division of Trend Media, will conduct Facebook Live coverage and interviews on the Pink carpet.
“Trinidad and Tobago has a very high social media penetration rate. It was important that the event engaged a wider audience than the few who can afford to donate – especially in these challenging economic times, said Jones. Why? Because viewers will not just see fashion or people who are “slaying”, they will see people, young people, actively engaged in fundraising, hear messages about how simple acts like a breast self-exam in the shower, can save lives and see women who have survived breast cancer – and are alive to tell the tale," said Jones who expects that the event will garner media coverage from the local press, fashion bloggers and social media influencers.
Stating that the only “cure” for breast cancer is early detection, Jones said Pink Tea is a positive movement that aims to encourage early screening.
To that end, the event has partnered with Pink Hibiscus, the country's first and only breast specialist clinic.
Melissa Roberts, General Manager of Pink Hibiscus, said since they were established in 2012 they have seen more than 10,000 women in T&T.
"The majority of our patients, over 95 percent, are healthy women, the ones that are enlightened, the ones who got the memo that you have to screen annually because unfortunately there is no cure for cancer,' she said, speaking at the launch at Little Black Dress in the Falls of Westmall. "Early screening is the best strategy for detecting breast cancer early."
Partners for the Pink Tea are J.P. Chenet, Chaud Cafe, Uber, Sixela, Little Black Dress, Dasani Sparkling, Anansi Tales Marketing, Laurent-Perrier, The Party & Event Company, The Make Up House, Gourmet Pop Corn, The Pink Hibiscus.
Tickets for “The Pink Tea 2017 can be booked via firstname.lastname@example.org . Tickets are limited.
Event: The Pink Tea 2017
Date: Sunday, October 22
Event Time: 4:00pm-7:30pm
Venue: Chaud Café, Port of Spain