Saturday 11 July, 2020

Powerade to be the Official Hydration Sponsor of Hero CPL

Barbados Tridents players refresh themselves with Powerade.

Barbados Tridents players refresh themselves with Powerade.

The Hero Caribbean Premier League (CPL) have welcomed Powerade as the Official Hydration Sponsor for the tournament which begins on August 4 and runs until September 9, and they will help the player’s taking part in the Biggest Party in Sport to “Stay on Fire with Powerade”.

Powerade will also be working as a partner with the Trinbago Knight Riders, Jamaica Tallawahs, Barbados Tridents and St Kitts & Nevis Patriots to ensure those teams are hydrated and performing at their peak.

Powerade has a and long and successful history of sponsoring global sporting organizations such as FIFA and the IOC, and for several years it has been responsible for hydrating athletes at marquee events such as the FIFA World Cup and the Olympic Games. That the Hero CPL has joined such prestigious events by having Powerade as a partner is very exciting for the tournament.

As a product, Powerade continues to focus on the hydration of athletes, both professional and amateur, and it’s ION4 Superior formula replenishes four key electrolytes that are lost in sweat.

As a brand, Powerade continues to grow in the Caribbean and this partnership with the Hero CPL will only further cement that market share in the region.

Maritza Ballack, Marketing Execution Manager for Coca-Cola Caribbean said: “Powerade is honoured to be a part of the CPL and be on board as the Official Hydration Partner of the tournament. We are excited to be able to hydrate the players and franchises with our complete Sports Drink which helps to replace four key electrolytes lost in sweat, and we look forward to future ventures with the franchises, players and CPL as a whole in order to continue supporting and developing cricket in and around the region”’. 

Commenting on the partnership, Jamie Stewart, Commercial Director of Hero CPL said: “Hero CPL is delighted to welcome Powerade as a Partner for the League and the Trinidad, Jamaica, Barbados and St Kitts & Nevis franchises. It goes without saying that in order to maintain peak performance players need to remain well hydrated. Our teams have a significant requirement for isotonic fluids so it is a pleasure to have one of the world leaders in Powerade onboard to keep our players well fueled and refreshed”.

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