Saturday 24 August, 2019

Salt Bae – Turkish chef serves up first viral meme for 2017

Nusret Gökçe owns a small chain of steakhouses in his native Turkey.

The restaurateur posted an Instagram video earlier this week, where he strips a steak from the bone and seasons it with exceptional style, which has been watched almost 4 million times.

The video went viral after US pop star Bruno Mars tweeted a screenshot of Nusret in full flourish with the caption 'Annnnd I'm out.'

Now memes are popping up all over social media with people putting their own twist on that moment of stylish seasoning to describe 'over-the-top' actions. Some of the captions include:

"When you use 'thus' in an essay." and "When you occasionally contribute in the group chat with a single word to stay social."

According to the Daily Mail, though he has found newfound fame on English-speaking social media, Gökçe has long been a star in his native Turkey.

The entrepreneur, who has 1.2 million followers on Instagram, owns a small chain of steakhouses in Turkey called Nusr-Et Steak House, which is named after him. 

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