Thursday 29 October, 2020

St Kitts' website wins coveted award

The website of the St. Kitts Tourism Authority,, has won a highly coveted Magellan Award by Travel Weekly.

The website is also the only 2018 Gold Award winner in the Travel Destinations category “Caribbean – Overall Destinations – Family Destination.” 

St. Kitts’ website was created by Tambourine, the island’s digital marketing agency of record based in Fort Lauderdale, Florida.  Tambourine also created St. Kitts’ previous website, which won awards from some of the travel industry’s most respected organizations including HSMAI and Travel Weekly upon its debut in 2011.

“It is such an honour to receive this prestigious distinction yet again for our destination website, which is the cornerstone of our digital marketing activities,” said Racquel Brown, CEO of the St. Kitts Tourism Authority.

“As the primary source of information about St. Kitts for potential visitors, we felt it was important to invest in developing the best possible website launched just one year ago featuring a mobile-first design, immersive photo and video content and a more user-friendly experience overall that reflects how today’s travellers research and book their trips. As one of the world’s smallest destinations, we consider winning this award a very ‘big’ achievement.”

In addition to upgrading the site from a desktop-first design to a mobile one that automatically redraws to render the optimal experience according to user access device, the new website features enhanced search filters based on user-selected preference criteria that automatically refine searches to match them. For example, a user can choose to stay in a hotel that is beachfront and/or has a pool and/or Wi-Fi capability.  TripAdvisor integration provides an additional tool for travellers researching the destination and links to social media are more prominently promoted.

New pages also include curated itineraries similar to those found in travel guides, special offers, expanded hotel and events pages, highlighted links to tips from bloggers/publications and a dedicated page for travel professionals.  The new website provides a full range of details including where to stay, activities, dining venues, a calendar of events, details about getting married on St. Kitts and more.

With entries from the US and around the world, the Magellan Award winners represent the best in the travel industry and salute the travel industry professionals behind it all.  The Magellan Awards honour outstanding design, marketing and services in a broad range of industry segments including Hospitality, Travel Destinations, Cruise Lines, Online Travel Services, Airlines and Airports, Travel Agents and Agencies, Tour Operators and Ground Transportation.

The Magellan Awards are judged and overseen by a one-of-a-kind panel of top travel professionals representing the best names and most accomplished leaders from the industry. In determining winners, entries do not compete with one another, instead, they are judged against a standard of excellence based on the long experience of Travel Weekly. To uphold this high standard of excellence, a category may have multiple winners or may have no winners at all.

For a complete list of silver and gold winners, please visit


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