Wednesday 30 September, 2020

Tobago Tourism positions island as romance destination

The Tobago Tourism Agency Limited (TTAL) is making strides to capitalise on global travel trends and position Tobago as a premier romance destination through targeted marketing initiatives.

In a release, TTAL said one of these initiatives by the Agency is attendance at niche-specific trade and consumer shows in source markets to generate viable leads from key stakeholders in the romance travel industry, which is one of the four brand pillars of the new Tobago Beyond branding strategy.

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TTAL revealed that in the past month, the Agency attended the National Wedding Show in the United Kingdom from April 13 to 14, the L. Edwin Caribbean Wedding and Events Exposition in Trinidad from March 30 to 31, and partnered with local romance niche stakeholders for the “Love in Tobago” interactive wedding show on April 13, 2019.

Agency officials interacted directly with wedding suppliers, wedding planners and couples planning their destination wedding to build awareness of Tobago as a romantic destination, and promote the island’s unique wedding offerings that differentiate it from other destinations.

Participation at the event enabled the Agency to capture lucrative visitor data for future e-communications and social media engagement while gathering feedback on the needs of visitors in the romance and wedding market.

"Trade and consumer shows form just one part of the Tobago Tourism Agency’s integrated efforts to develop the island’s romance and wedding niche. The Agency will be hosting a unique educational and promotional event in Tobago for sellers based on the island, to enable them to better cater to the Canadian wedding market. They will also be partnering with a destination wedding media company to sell Tobago on multi-channel platforms," the release said.

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