Tobago wins Silver Award for Best National Tourism Campaign
Tobago's Tourism marketing campaign 'Tobago Beyond' has netted a silver award for Best National Tourism Board Campaign in the International Travel and Tourism Awards presented by the World Travel Market at Magazine London on Tuesday, November 5.
Tobago outshone four other nominees to cop the prestigious award, bypassing destination campaigns "Incredible India" , "The St. Kitts Shout Out" , “Azerbaijan: Take Another Look”, and “Feel Slovenia, Experience Croatia”.
Tourism New Zealand was the recipient of the Gold Award.
Tobago also placed in the top three amongst eight finalists in the "Best Destination Campaign - Country" category earning the third place "Highly Commended" title.
“I am very excited about getting this award and being recognised as second in the world. This accolade is bigger than just the Agency- it’s about where the destination is going and how we are comparing against global competitors," said Louis Lewis, CEO of the Tobago Tourism Agency.
Present at the event to accept the awards was a joint delegation led Chief Secretary Kelvin Charles, which included Secretary of Tourism, Culture and Transportation Councillor Nadine Stewart Phillips, Tobago Tourism Agency Limited officials, Tobago’s PR firm Gravity Global, and UK destination representatives AMG Ltd.
Commenting on Tobago’s incredible win at the International Travel and Tourism Awards, the Chief Secretary said: “I think that this is a most wondrous and fantastic moment. After two years, the fact that a small island comprising approximately 65,000 persons, with a Tourism Agency only two years old, can husband the limited resources given to it and win in such a prestigious award setting says a lot for the potential of the people of Tobago, and of Trinidad and Tobago.
"I take this opportunity to commend and congratulate the Tobago Tourism Agency, the Division of Tourism, Culture and Transportation and the Secretary, all the stakeholders in the industry who have contributed, and of course those who are aligned to the Office of the Chief Secretary, for a collective effort that has resulted in what we are celebrating here tonight," he said.
Stewart-Phillips echoed the sentiments of the Chief Secretary and expressed her delight at Tobago receiving the internationally acclaimed award.
“I am elated and extremely proud that the destination has received this notable silver award and highly recommended ahead of other top destinations in the world. These accolades are a result of strategic branding, effective marketing and a collective effort. Tobago Beyond Ordinary has taken the world by storm, registering millions of impressions on social media and other digital platforms and this was all possible through the synergies and hard work of the Tobago Tourism Agency Limited and Gravity Global who were the creative minds behind this campaign," she said,
TTAL launched the Tobago Beyond campaign in October 2018.