Wednesday 30 September, 2020

Foodie Focus: Touch Vodka to make its debut at Trinidad Carnival

There’s a new vodka brand set to hit Caribbean shores just in time for Carnival.

Touch Vodka is an award-winning vodka brand that has mastered the ability to fuse intricate festive mixes and is made from honey. It's manufactured by Fat Dogs Spirits, a craft distillery located in Florida. 

Dubbed as the “liquid aphrodisiac,” the line features one artisan, ultra-premium vodka and three citrus-infused vodka selections: Key Lime, Valencia Orange and Ruby Red Grapefruit. They're all infused with the natural oils of locally-sourced fruit which resulting in unique, 80-proof vodkas with no added sugar or colouring.  

“What wins with Touch is its competitiveness with one of the top vodkas in the world which is Tito (Handmade Vodka). Tito’s is winning tremendously. It’s distilled three times...but ours is distilled ten times,” said Hector Carter, co-owner of Top Tier Management Group (TTMG).

The official launch of the brand in the Caribbean was hosted on November 2 aboard UberSoca Cruise. Guests were allowed to get a first taste with Caribbean-inspired cocktails.

UberSoca Cruise/Touch Vodka cocktails

Speaking with Loop, Carter--who also works as Bajan soca star Rupee’s manager--shared how the partnership between Touch Vodka and TTMG was established.

“About a year and a half ago, Touch Vodka initially contacted us with regard to licensing for  Rupee’s song “Tempted To Touch” in order to promote the brand. It evolved into a partnership and now TTMG is responsible for taking the vodka throughout the Caribbean.”

Starting 2019, Touch Vodka will hit store shelves across the region, starting with Trinidad and Tobago, followed by Jamaica, Barbados, U.S. Virgin Islands, British Virgin Islands, Bermuda, and Guyana.

And, with Rupee signed as a brand ambassador, they're aiming to make Touch Vodka a household name. 

“Fat Dog is owned by many men of Caribbean heritage and to unify and bring something back to the region is significant...we want to bring something there that’s owned by us. There’s Smirnoff, Ciroc, etc., but we want to bring forth something that’s really ours...I think it’s gonna win.”


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