Social media giant Twitter announced today it is giving users more characters to express themselves – doubling the limit to 280 characters.
Over the years many have debated the pros and cons of the 140-character limit: Does it help you get across your point more succinctly? Or does it encourage bad grammar and spelling?
In its announcement, Twitter says it is making the change to accommodate the differences in languages.
“We want every person around the world to easily express themselves on Twitter, so we're doing something new: we're going to try out a longer limit, 280 characters, in languages impacted by cramming (which is all except Japanese, Chinese, and Korean).”
Can’t fit your Tweet into 140 characters? 🤔
We’re trying something new with a small group, and increasing the character limit to 280! Excited about the possibilities? Read our blog to find out how it all adds up. 👇https://t.co/C6hjsB9nbL
“Our research shows us that the character limit is a major cause of frustration for people Tweeting in English, but it is not for those Tweeting in Japanese. Also, in all markets, when people don’t have to cram their thoughts into 140 characters and actually have some to spare, we see more people Tweeting – which is awesome!”
Twitter said the change will be tested on a small group of people before they make the decision to roll it out to all Twitter users, emphasising:
“Twitter is about brevity. It's what makes it such a great way to see what's happening. Tweets get right to the point with the information or thoughts that matter. That is something we will never change.”
Twitter was launched in March 2006 and currently has over 300 million active monthly users.