US $375K for Bolton, Braxton for Tobago Jazz
Tourism Minister Randall Mitchell speaks in Parliament on June 26, 2019.
It cost the Tobago House of Assembly US $150,000 and US $225,000 respectively to bring in American singer-songwriters Michael Bolton and Toni Braxton for the Tobago Jazz Festival which was held in April.
The cost was inclusive of travel, shipping, ground transportation and accommodation for the performers and their band members.
Tourism Minister Randall Mitchell presented the figures in the Lower House on Wednesday.
With an objective to attract visitors to the island, Jazz on the Waterfront was held at the Scarborough Esplanade, which was hosted at a cost of $174,410. The concert was free to the public.
Mitchell said the event was well-attended and the concert offered patrons the opportunity to view performances by over 30 local artistes.
The Minister offered a breakdown of the costs involved in various aspects of the jazz festival.
"Toni Braxton was accompanied by 20 band members at a cost of US $225,000; and Michael Bolton was secured at a cost of US $150,000 and was accompanied by 15 band members."
He noted that the length of the performances was in keeping with industry standards and was for a minimum of one hour.
Visitor arrivals for the three-day period April 25 – 28, 2019 totalled 11,130 persons.
Additional seating capacity provided on the domestic airbridge was 3456 seats.
It cost Caribbean Airlines US $217,000 (TT $1,473,000) to wet lease an additional aircraft to service the Tobago airbridge over the period.
"The revenue generated by Caribbean Airlines from visitor arrivals to Tobago during the period was in the order of TT $2,000,000 which does not include revenue generated by hotels, restaurants and other service providers in Tobago," Mitchell said.
The Minister could not provide a cost of the revenue generated as the THA advised that the Division of Tourism, Culture and Transportation of the THA is in the process of compiling totals from ticket sales, which is expected to be completed shortly.
Mitchell added that an exit survey of the Tobago Jazz Festival was conducted by the Division of Finance and the Economy of the THA and the findings of that survey will be made available on completion.