VIDEO: STAG launches Beerd Challenge for prostate cancer
Created : 28 October 2016
STAG beer is challenging Trinidad and Tobago to spread prostate cancer awareness by simply posting a selfie.
The challenge aims to seek public support in joining STAG to save men from the effects of prostate cancer by creating a social awareness campaign. Starting November 1, STAG will an initial contribution of $50,000 for prostate cancer early detection and screening across the country.
For every person that posts a selfie or video via Facebook, Instagram or Twitter using the hashtags #STAGBEERDCHALLENGE #ACCEPTED, STAG will add $1 to their initial contribution, with the hope to raise an additional $50,000 by November 30.
By the end of November, STAG will donate the total sum to the Cancer Society of Trinidad and Tobago for the sole purpose of early detection and screening.
Speaking at the launch, STAG brand manager, Shehann Caruth said,
"We all know that the "Beerd" is a symbol of masculinity and we all know the effects of cancer treatment on the body and mind, and quality of life. Help us protect that symbol by changing the culture of how men treat themselves."
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