Watch: Campari brings people together for Campari Week 2018
Campari Week took place from June 22-30 and featured activations and surprises at Campari outlets across the region including influencer appearances and drink specials.
Consumers in St. Lucia, Trinidad & Tobago, Barbados, Bahamas, Belize, and Jamaica shared unforgettable experiences as Campari took over some of the Caribbean’s best watering holes to celebrate its world-renowned cocktails with consumers.
In Trinidad, Loop tagged along as the Campari team crawled a few bars in Port of Spain, including US-1, 63, Pubhouse, Frankie's and Smokey and Bunty.
“Campari Week gives the brand further opportunity to come together with its regional consumers through the six world-class cocktails that display the versatility of Campari’s legendary liquid. These cocktails include the legendary Negroni, the fast-rising regional go-to; the Campari Pink Passion, and easy-mixes such as Campari Grapefruit and Campari Orange. Campari Week, much like our Carnival activations, allows us all as a region to create memories together for the world to see and take notice”, shared Kamal Powell, the brand’s marketing manager for the Caribbean.
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