Watch: McDonald's 'Great Day' to support Heroes Foundation
Pictured: (from left to right) – Dominic Datt, a graduate of the Youth Development Programme (YDP) Heroes Club; Amanda Gopaul, Social Media and Events Coordinator of The Heroes Foundation and Najette Abraham, Chief Executive Officer of The Heroes Foundation.
On Friday, 100 percent of sales from McDonald’s most iconic burger - the Big Mac - will go towards The Heroes Foundation, a locally registered non-profit organisation established to serve youths in Trinidad and Tobago.
The annual fundraiser, which first started in November 2011, is a mega event where the restaurant chain donates funds towards a charitable cause.
This year, as in the past two years, the beneficiary is The Heroes Foundation.
McDonald’s Trinidad and Tobago’s Market Manager Kalifa Duncan said the response has been fantastic.
“McDonald’s has truly come together to embrace the topic of youth development and support and I believe this local organisation is playing a crucial role in mentoring our youths.”
The theme of this year’s Great Day is “I Love to Help” and according to her, it focuses on the act of giving back.
“Working with The Heroes Foundation, we recognise the importance of giving back. It is something that we need so very much especially in Trinidad and Tobago.”
She is hopeful that this year’s sales can beat previous years’ records, but it truly depends on public participation.
Chief Executive Officer of The Heroes Foundation, Najette Abraham, said the work the organisation does in invaluable.
“This is a mentorship programme for our youths who particularly need guidance, and we believe that by giving our youths the opportunity to participate in initiatives which they may not have experienced otherwise is a way to enhance skills, develop cultural change and contribute to society.”
“We have been working with McDonald’s over the past three years. We have been the beneficiaries of the programme from 2017 to present and we are grateful to McDonald’s for choosing The Heroes Foundation because it is a great initiative on their part, and it helps to get extra funding for our programmes,” she noted.
The Foundation works with students in 15 secondary schools and one primary school and oversees the Big Brother/Big Sister programmes in Trinidad and Tobago.
Graduate of the Youth Development Programme (YDP) Heroes Club, 21-year-old Dominic Datt, said his foray with THF started in 2010 when he was a student at South East Port of Spain Secondary School.
"It has opened my eyes to a lot of social issues that has taken place in society where you see a lot of children in orphanages who are displaced from their family members. It was an eye-opening experience and it is for this reason I decided to become a member of The Heroes Foundation.”
As part of The Heroes Foundation, Datt felt motivated to take part in a lot more extracurricular activities and focus on his academics ensuring that he did assignments on time and completed secondary school.
“I left South East Port of Spain Secondary School with five CSEC passes and with the help of The Heroes Foundation I enrolled in the Trinidad and Tobago Hospitality and Tourism Institute (TTHTI) where I graduated with a diploma in Baking and Pastry. I am now an entrepreneur running my own business.”
His advice to especially male students is to get involved.
“Become mentors and assist by becoming Big Brothers. We need more male heroes,” Datt urged.
The Heroes Foundation works with schools in areas such as Arima, Diego Martin, Point Fortin, Siparia, Marabella, Couva and Success/Laventille to name a few. This is the ninth year in which McDonald’s will donate funds to a charitable organisation in Trinidad and Tobago.