Sunday 12 July, 2020

Wedding guru heading to Leve

Jacqueline Johnson, widely acknowledged as “The Wedding Guru” and the Caribbean’s foremost romance expert, will be in Tobago for the much-anticipated “Leve 2018: Love is in the Air” that will take place on Sunday, May 6 at the exclusive Villa Being in Arnos Vale, Tobago.

Johnson is the Chief Executive Officer of the multiple award-winning portals MarryCaribbean, CaribbeanWedding Association and GlobalBridalGroup that offer the Internet’s most complete listings of destination wedding, honeymoon, travel and tourism resources, a release said. 

Additionally, Johnson has worked with a number of governments worldwide on ways to better attract and satisfy the wants and needs of brides and honeymooners. She also consistently hosts global Marketing Forums and Bridal Symposiums, bringing the best talent in the bridal industry to exchange ideas.

MarryCaribbean.com, voted the world’s best wedding agency by the elite members of the Shanghai Travelers Club, has consistently provided the tools to enable couples to make informed choices and have contributed significantly to the success of many Caribbean tourism destinations.

The website present new and innovative ways to make a Caribbean wedding an extraordinary experience that will satisfy the demands of the most discerning couples. According to the Travel Industry Association of America, the Romance (wedding and honeymoon) market in the US market has seen an uptake in spending with the average couple spending approximately US$35,329 on their wedding.  

Of course, the Caribbean collectively enjoys the largest share of the romance market and the
prediction is that expenditure for destination weddings is poised to grow in 2018.

Destination couples spend US$8,200 on average on their honeymoon. That's more than one-third more than traditional wedding couples.

Leve the event, a truly collaborative effort between the public and private business sector, reminds the world that the Caribbean, and indeed the island of Tobago, is the oasis of the Western Hemisphere with product and service that foster romance, weddings/honeymoons and, of course, relaxation from a hectic work life.

 At “Leve 2018: Love is in the Air”, the ultimate Tobago dream wedding will be staged and Trinidad and
Tobago’s foremost fashion designers, visual artists, chefs and wedding accessories suppliers will be showcased.

Organised by the Leve-Global group (formerly Tourism Intelligence International), Leve 2018 puts Tobago in the forefront of this ‘must buy’ market.  With bridal market expenditure in the North American Market of over US$100 billion, the event is designed to capture international publicity in the highest engagement season for romance travel – prior to the June Bride phenomenon. 

Widely known and respected throughout the travel industry as a wedding expert Johnson has served in several leadership roles - Executive Travel Director of Brides Magazine, Modern Bride, Elegant Bride, Brides Destination Weddings and Honeymoons and Brides.com.

She has also served as Vice President/Associate Publisher for Bridal Guide Magazine. For over two decades she served on the Board of Directors of the Caribbean Tourism Organisation (CTO) with the Ministers and Directors of Tourism, and for over 12 years she has been a member of the Executive
Committee.

Johnson is also an Executive Board Member: Association of Travel Marketing Executives and a member of PATA (Pacific Area Travel Association).

A recipient of CTO’s Medal of Excellence as one of the 50 Most Influential Persons in the Caribbean, Jacqueline Johnson is Chairman of the CTO Foundation, an organisation that raises funds to further the education of outstanding Caribbean citizens who have demonstrated a career commitment to tourism; and she is a Certified Travel Counselor (CTC).

Johnson is a contributor to Travel Agent Magazine and is a highly rated speaker on the wedding and honeymoon travel market.

The partners of Leve the event include the Ministry of Tourism, the Division of Tourism, Culture and Transportation of the Tobago House of Assembly (THA), Mt. Irvine Bay Resort, Pigeon Point Heritage Park, Romance Gardens, Exotic Caribbean Mountain Pride Limited, AMCO, Angostura Limited, Caribbean Airlines, Quality Coconuts, Tobago Bridal Association, Tobago Hotel and Tourism Association, JCD & Associates and Marcellin’s Creations and Media Works.

 

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