Amid the economic uncertainties created by the COVID-19 pandemic, one new business can fill a much-needed niche for customers seeking a quality shopping experience.
The Fitt Street Market, located at the corner of Fitt Street and Ariapita Avenue, opened its doors earlier this month, providing a burst of activity on the Avenue and catering to customers seeking quality food items, both local and imported.
Amanda Chandler, Marketing Manager, said owner Adrian Chandler came up with the idea after the unexpected turn of events created by the pandemic in April this year.
‘We used to be in the event industry which was put on hold during the pandemic so we were forced to come up with an alternative. Everything kind of aligned with the opportunity [for Fitt Street Market]. We already had the space, so we did research on what would be important, what would be essential, and keeping in mind the ‘new normal’. We took the chance to expand our horizons into this uncharted territory.’
Chandler said the experience varies from regular supermarkets:
‘We don’t view Fitt Street as a general supermarket but more of a boutique service, so we connect to customers to see what they want and need, to be able to have an insight and satisfy their demands.’
‘It’s not only a specialty or gourmet market, we have both local and specialty items, a café and bakery to grab breakfast on the go, grab and go meals for people in the area, from wraps sandwiches, salads, sushi and a wide variety of other items.’
Fitt Street Market also features a range of local produce and fruit, alongside more exotic items like dragon fruit, strawberries and more.
The Market also features a wide range of meats including lamb, beef and other meats.
Chandler said they’re also launching a drinks section with local and imported beers alongside other beverages, which will be stocked from next week.
She said they’ve also received requests for gluten-free products which they’re following up.
As for launching during the pandemic, Chandler said there is uncertainty however they’ve poured their attention into ensuring their product provides a real service to customers:
‘If this pandemic has taught anyone anything, it’s to manage expectations. We can’t foresee if there’ll be participation or not, we can only hope so, but we have done our best in focusing our energy, time and thought to provide not only a supermarket but an experience and hope that the support will follow.’
As for guiding other start-ups, her advice is practical:
‘We can’t pinpoint just one tip, but what I will say is you must be able to adapt, have vision and foresight [as] those are critical, as well as wise planning and investing, these things are crucial during these times.’
Fitt Street Market is open from Mondays to Thursdays from 7am to 9pm, Fridays to Saturdays from 7am to 10pm, and on Sundays from 7am to 4pm.
The store also has a carpark close by as well as a shuttle service for customers.
The company also worked swiftly from their initial decision in April, to convert the space, previously a casino, into a distinctively branded space that conveys ease of use, safety, and awide variety of quality produce.
‘We wanted it to be a unique look colour and feel,’ she said.
After much hard work, preparation and planning, Fitt Street Market is nowwelcoming all Christmas customers.
Check them out on Facebook at https://www.facebook.com/fittstmarket