FOMO - Fear of Missing Out

‘FOMO’ is trendy slang that literally translates to Fear of Missing Out. Millennial speak if you will. It refers to the anxiety or peaked interest in something happening somewhere that you’re not and ...

April 30, 2018

Why video is better for your business

Many businesses with small marketing budgets struggle to decide which kind of marketing to do because financial constraints dictate they can only do one or the other, and not both. The decisions ar...

March 14, 2018

How is Whatsapp changing you?

At Amplify, we investigate the links between people’s interaction with social media and the effects that this interaction has on user behaviour. As part of a new series of articles, we will discuss ho...

February 23, 2018

Trend Media launches AMPLIFY

Digital marketing company Trend Media has launched AMPLIFY, a commercial content studio which seeks to enhance digital marketing solutions. "AMPLIFY is a team of digital storytellers, includin...

January 31, 2018

Let’s talk about memes

Memes, in the context of social media, are those bits of content that pierce the membrane of the pop culture zeitgeist. Sometimes they are funny and other times they are really funny. They straddle th...

January 23, 2018