Campari looks for regional creativity with Make Your Mix campaign
In select countries in the Caribbean region for the next few months, Campari will inspire its consumers to create their very own cocktails using the brand through its Make Your Mix campaign.
The company said in a statement that it will give consumers, bartenders, and mixologists in participating territories a chance to win their share of USD$5,000.
A total of 30 bartenders and mixologists, in addition to 40 consumers from Trinidad & Tobago, Barbados, St. Lucia, Grenada and St. Vincent & The Grenadines will win.
Bartenders and mixologists from each market will have a chance to receive a share of the cash prize being offered, in addition to consumers, who make their own unique Campari cocktail, capture the process by video, followed by uploading to their respective social media accounts.
In order for content uploaded to be considered, consumers must add the hash tag “#CampariMakeYourMix” along with the name of their cocktail. Videos from there will be shortlisted by the brand for posting on Campari’s digital accounts, and winners will be selected by the highest number of engagements by digital users.
“Campari Make Your Mix is an innovative twist for the brand this summer. The versatility of the brand is well known, as it is already known for easy mixes such as: Campari Grapefruit, Rumpari, Campari Spritz, Campari Ginger Ale and Campari Orange. We are so excited to see some of the new and creative mixes that will be unearthed during this campaign,” explained Kamal Powell, the brand’s Marketing Manager for the Region.
The brand is hoping for the creations of the entrants to reflect their personal style, taste, and imagination.
The Campari Make Your Mix campaign begins in Trinidad and Tobago on September 1, 2020 and ends on October 3, 2020.