Thursday 29 October, 2020

Grenadian culture stars at New York Fashion Week

Team Grenada at the Fe Noel Fashion Show

Team Grenada at the Fe Noel Fashion Show

Grenadian designer Fe Noel took the Spice Isle's culture to the New York Fashion Week stage for the premiere of her new collection, “Daughter of the Soil.”

To a packed house of fans, well-wishers and industry influencers, the collection began with a two-and-a-half-minute video presentation featuring striking images of Grenada’s cultural character, Jab Jab, people who walk and dance through the streets wearing a horned headpiece covered in black oil and a prologue by her Grenadian grandmother outlining the journey of the “Daughter of the Soil.”

Fe Noel, real name Felisha Noel, also gave a nod to her island in the collection from sleek and draped nutmeg prints, an ode to Grenada being considered one of the world’s top producers of the spice, to elegantly flowing silhouettes in various patterns and shades of red, yellow and green--the colours of Grenada’s national flag.

Billed as one of the seven designers to watch at this year’s New York Fashion Week by Elle magazine, designer Fe Noel brought her new collection to life at New York’s Spring Studios Gallery last Wednesday.

Grenadian Ambassador and Permanent Representative to the United Nations, Keisha McGuire, celebrity publicist, Yvette Noel- Shure, Chief Executive Officer of the Grenada Tourism Authority, Patricia Maher, US Director of Sales, Christine Noel-Horsford, Sales Executive, Zachary Samuel, and General Manager at Silversands Grenada, Narelle McDougall, were seated front and on hand to provide support Noel.

Ambassador McGuire emphasised the importance of supporting Grenadians on the rise in the international arena as they help shine a light on the country to promote the tri-island nation of Grenada, Carriacou and Petite Martinique and fuel the nation’s continued success. 

“We are extremely proud of Fe, not just about her tremendous journey to being recognised as one of the industry’s influential designers but for her stellar representation of Grenada’s culture, lifestyle and creativity through her designs,” noted Maher. “It is our hope that young designers in Grenada will be inspired by Fe and even more motivated to excel on an international level.”

Noel is a Brooklyn-based womenswear designer with a passion for travel, a love of vibrant colours, and a penchant for bold prints. She entered the industry at 19, opening a brick and mortar boutique for vintage lovers and trendsetters in Brooklyn.

Since then her designs have been worn by the likes of Michelle Obama and Beyoncé and this collection was sponsored by Estée Lauder. Fe is heavily influenced by her Grenadian heritage and large, close-knit family.

In addition to designing, she enjoys helping other young women start their own businesses, which she is able to accomplish through the Fe Noel Foundation, a program for young girls who are passionate about entrepreneurship.

For more on the Daughter of the Soil collection, visit

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