Lifebuoy is Hygiene Sponsor of Hero CPL T20
Lifebuoy has announced its first-time partnership with the Hero CPL T20 for the 2020 season.
The partnership, Lifebuoy said, is actively contributing to its commitment to improve the hand hygiene habits of communities around the world and has already reached over one billion people.
In a statement, Lifebuoy said it will be working with the players by providing them with hand hygiene products for personal usage.
John De Silva, Managing Director, Unilever Caribbean Limited said: “Lifebuoy continues to strengthen its connection and commitment to consumers across the Caribbean, supporting them in their quest for better personal hygiene.”
“We are extremely proud to partner with the Hero CPL T20 who are once again delivering a world-class cricket league to fans worldwide,” he said.
The company will also create content to help the players champion the cause for better health through hygiene, inspiring their fans to take care of their hygiene, especially in light of COVID-19.
Lifebuoy handwashing stations have also been placed at stadium dugouts to facilitate frequent handwashing and to help provide the players and support staff with germ protection, throughout the games.