Saturday 28 November, 2020

Local company fuels passion for off-roading

The ABS Off-road showroom

The ABS Off-road showroom

The off-roading community is a close-knit one, fuelled by a passion for venturing into unique terrain and helping others where they can.

Owners of ABS Off-road, Shawn Mohammed and Annella Mahabir-Mohammed, stepped up with the rest of the off-roading community in 2019 to use their vehicles to rescue those trapped by flood waters and bring food and water to others in need.

This community spirit and passion for the sport is part of what pushed them to launch the company in 2017.

‘Our son who was just 2 years old at the time is our main motivator. He was obsessed with off-road vehicles and monster trucks.’

‘Eventually we ended up purchasing a Suzuki Jimny which he saw for sale on the side of the road one day. When we decided to really get into building the Jimny for off-roading, we realized how difficult it was to find quality parts at an affordable price in Trinidad and Tobago.’

The move involved a lifestyle change for the couple, who decided to launch this specialty shop.

‘My husband and I both live in South but worked in Port of Spain.....the commute to and from work became an issue for us over time. We decided that we needed to be closer to home with the kids and therefore, decided to open our own business.’

‘An off-road shop was one of the few business ideas we had and we opted to go that way because of our son. We started off in a very small shop for a year, built our brand, built meaningful relationships with suppliers and customers, built a stronger love for the sport and then expanded to the Largest 4x4 Off-road shop in Trinidad and Tobago within a year.’

The company has now become the go-to source for off-roaders nationwide.

‘ABS Off-road is one of the largest Off-road 4X4 shops for Off-road parts and accessories in Trinidad and Tobago and the Caribbean. We carry the industry’s leading brands and are authorized distributors for our products.’

The company also offers a range of off-roading parts and services which caters for most makes and classes of vehicles, from lift-kits to winches and recovery gear, off-road tires, rebuild kits, and more.

The company also offers fishing and camping gear, awnings, tents, and many other items.

‘ABS Off-road is a niche market which offers many options for most makes of 4x4 vehicles to suit almost every need and budget of a customer.’

‘We can provide products for novice off-roading, medium class off-roading, extreme off-roading, for total domination of every trail or simply for the off-road look.’

The couple said their passion is what helps fuel their business and drive for success.

‘We strive to build strong and meaningful relationships between ourselves and our customers through the love for the sport. We also pride ourselves in providing exceptional customer service and top quality parts at an affordable price while ensuring that customers' visions are realized and become a reality.’

For more information on ABS Off-road, visit them online at www.absoffroad.com, or via social media:

Facebook: www.facebook.com/absoffroad

Instagram: https://www.instagram.com/abs_offroad

Phone: 609-4ABS (4227); 610-1308 and 688-8886

Happy off-roading!

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