Thursday 26 November, 2020

U-pick Farm, Immortelle Beauty, Planting Seeds up for business awards

The T&T Chamber of Industry and Commerce has announced the finalists in the Entrepreneurship category of the Champions of Business 2020. 

This category is comprised of two awards – Emerging Entrepreneur and the SME Pivot.  

For Emerging Entrepreneur three finalists have been selected, but only one will walk away with the award.

For the SME Pivot, which was introduced this year, one of the nominees will be chosen to receive the award.  

The finalists are:

Christina Annabelle Boodoosingh – Chaguaramas Farms Limited t/a U-pick Farm: Chaguaramas Farms is a farm, restaurant and wholesale/retail market which was relaunched in February 2019 with the simultaneous opening of a farm-to-table restaurant concept.

The restaurant serves a variety of fresh and healthy whole food, coffee, smoothies and juices. It supports the movement for local, fresh and organic food in T&T. 

Customers can pick their own produce at the farm. The farm also supplies various restaurants, retailers, hotels and supermarkets throughout the country. 

All excess harvested produce is donated to the Emperor Valley Zoo and Chaguaramas Petting Zoo/ Safari Eco Park and they contribute produce to Joy of Giving, which is a “serve all” initiative that distributes hot meals to the homeless daily. 

To continue serving its clientele throughout the COVID-19 pandemic, the farm started a call-and-collect service for both produce and prepared food.   

Kathryn Nurse – Immortelle Beauty: Immortelle Beauty is a Caribbean cosmetic company founded in 2010 by Kathryn Nurse, with the aim of creating “Little Local Luxuries”. The company’s range of products includes cosmetics, bath and body and home fragrances.  The cosmetics are 100 per cent locally made – developed, manufactured and bottled. 

Immortelle Beauty prides itself on its quality, presentation of its products and overall customer service. 

Customers have vouched that the products and services are on par with top international brands and what’s offered at high-end spas abroad. The image of Caribbean luxury and lifestyle is reflected in its packaging and website.  

Local consumers benefit from having luxury items that are readily accessible at affordable prices.  In addition to having a retail outlet at the Hotel Normandie, clients can order the products online and have them delivered. 

Stephanie Pemberton – Planting Seeds Digital Marketplace: The Planting Seeds Mission is “To provide a platform for entrepreneurship development in the Caribbean that educates and inspires individuals to innovate and exercise their full potential”.  In March 2020 when the environment changed they recognised the need to support entrepreneurs in a new way. 

They created the Digital Marketplace which provides the opportunity for entrepreneurs to sell products online.   

This proved to be a much needed resource, since, in less than one year they have enjoyed sales of over $1 million dollars.  They have leveraged the Planting Seeds brand to help promote the Marketplace as a key online resource for shopping, which currently includes over 250 stores and over 3000 products.

While they are primarily focused on locally produced goods, a number of other companies have also seized the opportunity to promote their products via the Marketplace. They are currently in the process of rolling out their service in other Caribbean islands. One of the primary reasons for the selection of this company as a finalist was the platform interface.  

Champions of Business is one of the T&T Chamber’s Signature Annual Events. The programme awards and celebrates excellence in business in four main categories of Entrepreneurship, Business Technology, Internationally Known...T&T Owned Company of the Year and the Business Hall of Fame. 

The award recipients will be announced on November 20, via a televised broadcast starting at 8pm on CNC3, which will also be streamed live.

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