Thursday 2 July, 2020

Uncle Ben's, Cream of Wheat to change images on packaging

More brands are following the Quaker Oats Company lead by changing branding that is tied to racist stereotypes.

Following the announcement on Wednesday that Quaker Oats, a subsidiary of PepsiCo, will be changing the image and name of its Aunt Jemima brand, other companies announced intentions to review their packaging.

Mars, makers of Uncle Ben’s rice, said that they will be changing the visual identity of the brand.

“As a global brand, we know we have a responsibility to take a stand in helping to put an end to racial bias and injustices. As we listen to the voices of consumers, especially in the Black community, and to the voices of our Associates worldwide, we recognise that now is the right time to evolve the Uncle Ben’s brand, including its visual brand identity, which we will do,” the company said in a statement.
 
While the company does not know when the changes will take place, they are evaluating all possibilities.

Also announcing changes to its packaging is B&G Foods, makers of Cream of Wheat.

The company announced in a statement that they are initiating an immediate review of the Cream of Wheat brand packaging.

“We understand there are concerns regarding the Chef image, and we are committed to evaluating our packaging and will proactively take steps to ensure that we and our brands do not inadvertently contribute to systemic racism. B&G Foods unequivocally stands against prejudice and injustice of any kind,” the company said.

Conagra Brands, makers of Mrs. Butterworth's food brand, also issued a statement saying that they have begun a complete brand and packaging review on Mrs. Butterworth's.

“The Mrs. Butterworth's brand, including its syrup packaging, is intended to evoke the images of a loving grandmother. We stand in solidarity with our Black and Brown communities and we can see that our packaging may be interpreted in a way that is wholly inconsistent with our values,” the company said via a release. 

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